At the end of year 2009, Canon has launched the Canon EOS 7D, a digital SLR camera aimed at keen enthusiasts and professional photographers who need a digital SLR camera with top performance and image quality, without having to invest a big amount of money for expensive professional-grade digital SLR cameras like the Canon EOS-1D series or the Nikon D3 series. Due to that fact, people classified the 7D as a semi-professional digital SLR camera. In its press release, Canon said that it has consulted over 5,000 photographers worldwide to gather information about what they want most to see from a digital SLR camera. Based on the information gathered and by using the most advanced existing technology, Canon then developed a completely new digital SLR camera to meet the specific demands of photographers and to offer them a whole new photographic experience, namely the 7D.
The Canon EOS 7D comes with high-end features such as a new 18 megapixel APS-C CMOS sensor; dual Digic 4 processors, which are the company’s most powerful image processing engines to date; a wide sensitivity range that is expandable to ISO 12,800; a blazing-fast continuous shooting speed of 8 frames per second; a 19-point cross-type autofocus system; a whole new metering system which is called the intelligent Focus Color Luminance metering system (iFCL); an Intelligent viewfinder with 100% frame coverage; and a newly-designed 3 inch 920,000 dot resolution Clear View II LCD screen which is designed to combat glare by removing the air-gap between the liquid crystal and the LCD’s protective cover. All of those features are packed in a body that has been aesthetically and ergonomically redesigned.
With all those efforts, Canon clearly wanted to fight its way back to the king of APS-C position, and they succeeded. The Canon EOS 7D has received a very positive response from the market and has become the primary choice of photographers who are looking for a semi-professional digital SLR camera. The 7D has also won the 2010 TIPA award in the best expert digital SLR camera category. The Technical Image Press Association (TIPA) is an association of 28 photo magazines worldwide that meets annually to vote for the best cameras and other digital imaging products. The TIPA award is recognized as one of the best awards that can be obtained in the photography and digital imaging world.